Computer Resources of America

Differentiating IT services in a sea of competition

Project Details

It’s no secret that the New York City IT landscape is an extremely competitive field. Computer Resources of America was growing its business, and needed to differentiate its brand in a sea of sameness; IT sites with no logical structure, full of technical jargon that read like stereo instructions. Solve came on board, and together we created a plan for building a site tailored to the way people think, rather than an abundance of information. We revamped the User Experience, and distilled the content into an easily digestible format designed to drive conversions. The result was a clean and useful site that stood out from the crowd and delivered on it’s goals.

"Solve helped us create a website that competed against companies 10x our size in both employees and budget. They brought interesting and creative ideas to the table how to not simply develop a website but turn it into an actual marketing and sales tool."

- Mike KozakTechnical Operations Manager